Advertise on Danwei

Advertise on Danwei

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  • Over 130,000 people visit a month, more than 3,000 check our RSS subscription feed daily, and our streaming videos have been seen more than two million times.
  • Danwei readers work in journalism, tech companies, VC, media and publishing, PR and marketing, and academia. They have professional or personal interest in the Middle Kingdom.
  • Surveys show that our readers are consumers domestic and international travel and air tickets, MBAs, Chinese and English language learning programs, legal and consulting services, Internet and tech products, books, music and entertainment.


Page ads
Page ads include still image and rich media boxes and banners embedded in the Danwei website. Page ads can be posted on the home page or on archived entries, such as all entries with a specific category. Page ads are typically paid for on a monthly basis. Rates vary with size and placement. A month long 300X250 banner on left part of the home page (under the sponsored video box) is 8000RMB per month.

Audio Podcast ads
Danwei produces and publishes an audio podcasts on a weekly basis. 9 second ad inserts are available for podcasts. Audio podcast ads stay online indefinitely. Podcast advertising costs 8000RMB for 3 podcasts.

Video ads
Danwei produces streaming video on a regular basis. 9 second ad inserts are available for video ads. Video ads stay online indefinitely. The price is 8000RMB for one video.

Job ads
Send an email to containing the text of the ad, and telling us how you would like to pay. Current rates are USD 150 through Paypal or RMB 800 in cash for one ad per month. It will appear on the Danwei home page for several days (depending on how fast new content is published), and will remain searchable and visible on the jobs page until you tell us to take it down.

Content Sponsorship

Sponsored content refers to Danwei's creation of content tailored to meet your branding and positioning goals. Sponsored content applies to text entries, podcasts, video, and events.

For more information about sponsored content, or to request information on our site's statistics and how we can help you get your message out, please contact us at

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China Media Timeline
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Danwei Model Workers
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A different newspaper every weekday
From the Vault
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+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
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